Lev Ha’Ir

Lev HaIr, or the Heart of the City, is the downtown district of Tel Aviv, and where the city first laid down its roots in 1909. Roughly bound by Herzl and King George Streets to the West, Derekh Jaffa to the South, Derekh Menachem Begin to the East, and Ben Tzion Boulevard to the North, Lev Hair contains some of Tel Aviv’s most beautiful buildings, being at the center of the UNESCO designated “White City” known for it’s Bauhaus, Eclectic, and “International Style” architecture.

Long the center of Tel Aviv’s finance, culture, and art scenes, it’s easy to see why Lev Hair is quickly becoming, yet again, Tel Aviv’s most popular neighborhood. Art galleries, boutique shops, fine dining, and great nightlife can be found on almost every quarter of the neighborhood, providing its residents and visitors with everything.While it’s primarily known for its historic architecture, Lev Hair is also host to some of the city’s newest construction projects, with Rothschild Boulevard featuring numerous high-rise residential and commercial projects, coexisting with the stunning restored low-rise buildings of the 1920’s and 1930’s.

Landmarks: Rothschild Boulevard, HaBima Theatre, Sheinkin Street, the Tel Aviv Stock Exchange, Ahad Haam Street, the Israeli Philharmonic, Independence Hall, Prince Albert Square, Meir Park. Lev Ha’Ir (Hebrew for “Heart of the City”) is a neighborhood in the center of Tel Aviv, Israel. It is known for its vibrant nightlife, cultural attractions, and diverse population. The neighborhood has a rich history dating back to the early 20th century, when it was established as one of the first neighborhoods in Tel Aviv. In the 1920s and 1930s, it became a hub for intellectuals, artists, and bohemians, and has retained this reputation to this day.

There are many landmarks and cultural attractions in the Lev Ha’Ir neighborhood, including the Tel Aviv Museum of Art, the Habima Theatre, the Shenkar College of Engineering and Design, and the Suzanne Dellal Centre for Dance and Theater. The neighborhood is also home to a variety of restaurants, bars, and nightclubs, as well as shopping districts and parks. In recent years, the Lev Ha’Ir neighborhood has undergone significant development and gentrification, with the construction of new high-rise apartment buildings and the refurbishment of historic buildings.

Real estate prices in the area have risen accordingly. Despite this, the neighborhood remains a diverse and eclectic mix of residents, and is a popular destination for tourists and locals alike.

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Now Offering in
Lev Ha'Ir

A truly exceptional apartment in an important Bauhaus building situated on a small semi-pedestrian alley off of the Rothschild Boulevard.

Some of the Most Beautiful Architecture

Recent transactions in Lev Ha’Ir

The most ambitious project in Lev ha'Ïr

The Rothschild 10 complex, located in the heart of Tel Aviv, is a unique architectural project that aims to merge the most historical part of Tel Aviv with the contemporary. It’s situated at the highly significant crossroads where Rothschild Boulevard, Herzl Street, and Lilienblum Street intersect. This location is notable for its blend of old and new, and it’s here that the project has taken root.

One of the most compelling aspects of Rothschild 10 is its commitment to preserving the past. The development includes five of the original 66 buildings that comprised Ahuzat Bayit, which was the first neighborhood of Tel Aviv. This emphasis on historical preservation within the development showcases a commitment to honoring Tel Aviv’s rich history, even as the city continues to evolve and modernize.

As the project unfolds, it will be fascinating to see how Rothschild 10 balances this dichotomy of old and new. The integration of historical buildings within a modern architectural framework is a challenging task that requires both a deep respect for the past and a visionary approach to the future. The result promises to be a unique landmark that symbolizes the ongoing evolution of Tel Aviv.

Find out about
the Rothschild Project

From preserving iconic buildings to introducing fresh design elements, the Rothschild Project is a testament to the city's vibrant past and its dynamic future.

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